Digital Consulting Services
Pervasive Path helps companies navigate their digital journey to transform their organization and capabilities.
Pervasive Thoughts Blog
Retail is Finally Embracing Digital
After a dismal holiday shopping season, major retailers are looking to digital to revive lagging sales. Retailers are now recognizing what a large paradigm shift technology has had on shopping with many large brands now [...]
Experience is Key to Attracting the Elusive Millennial Customer
With an estimated purchasing power of upwards of $200 billion, Millennials are the latest target of retail marketers today. However, this generation is less likely to buy actual stuff and would rather spend their money on experiences. [...]
Beacons and Browsers: The Future of Mobile Marketing?
Mobile coupon campaigns have been an effective marketing tool as more and more consumers are redeeming mobile coupons. The targeted delivery of mobile coupons, driven by proximity to beacons, can improve the relevancy of the coupon [...]
How to Attract and Grow User Engagement for Your Mobile Apps
Developing a solution that goes unused is no solution at all. To be successful in any mobile initiative you need to drive user adoption and engagement and that requires planning on how to court those users. As [...]