Whether it’s a mobile wallet, merchant branded app or host-card emulation, mobile payments have seen a surge in growth over the last year. While Google Wallet may have started the trend allowing consumers to store various credit cards in a centralized location on their smartphone, Apple Pay made it easier than ever to utilize a [...]
We've talked about the benefits of beacons previously, and continue to see the opportunities they provide, but one challenge may prevent broad adoption. They are too expensive to install and maintain. Despite being a popular fixture in everything from retail stores to hotels and airports, beacons have not yet lived up to their expectations and at [...]
The mobile web is still alive and so is mobile search, which just exceeded desktop searches. In a recent post, we discussed the benefits of a mobile website or web application, including quick access, easy sharing and less expensive. This option may still be the most effective one for what you are trying to accomplish. [...]
As the in-store shopping experience evolves, retailers will need to adapt to stay viable. We’ve noted before how new technology like beacons, mobile payments and more accurate customer targeting has improved retail in the past few years. Now, we are seeing a more cohesive fusion of mobile and in-store shopping. The merger of these two [...]
Starbucks has not been shy about leveraging mobile for business growth. In a crowded field littered with bad apps or brands that have no apps, Starbucks has been a leader in embracing the latest mobile technology to better serve their customers and grow their business along the way. Not too long ago, we wrote about [...]
As mobile usage grows, traditional websites are being driven to extinction by apps. But how are brands really adapting? By most accounts, they are not doing so well. Most are struggling to create meaningful mobile engagement instead opting to simply reduce the size of their existing website to fit a mobile framework. And marketers are [...]
While the Internet of Things (IoT) is making life easier and data collection more abundant is it really creating a profitable market? We’ve already discussed how IoT is revolutionizing the manufacturing sector and cities, and now we explore who will make money from it all. The first and most obvious answer is the retailer selling [...]
As fitness trackers increase in popularity, consumers are becoming more comfortable with wrist wearables, including Apple Watch and now interactive event wristbands. We’ve been tracking this evolution of wearables and the early success Apple Watch has seen in the banking and travel industries. Now, Apple Watch is changing the way retailers cater to shoppers in [...]
Beacons are becoming a key component to enabling the in-person shopping experience. But while retail has been successful using beacons to push out in-store promotions, other types of brands are exploring the multitude of possibilities from building loyalty to providing personalized services using beacons. The food and beverage and restaurant industry is one market to embrace the opportunities [...]
Mobile loyalty programs work, but retailers have been slow to adopt and innovate mobile apps and even slower to develop sustainable mobile loyalty programs based on customer’s needs. In a recent report, only 47% of retailers even have a loyalty program, and of those that do 73% of those are not attached to a mobile [...]
