Retailers have been trying to make an impact using mobile but have largely failed to capture their audience. While at least 61% of users who were recently polled have used a retail app in the last month before making a purchase, those users are not remaining loyal to the retailers, nor necessarily converting on the purchases [...]
Coming soon to a store near you: deals, recommendations and customer service delivered to your smartphone while shopping. As we previously observed, beacon usage in retail is on the rise. Even better is that more retailers are using beacons to create targeted marketing campaigns to users. The most recent example of this is the imminent roll out [...]
The way we use credit cards to pay for purchases in-store is about to change. On October 1, retailers will be required to update their processing systems to accept EMV credit cards, or pay higher processing costs to cover the risks. Already launched several years ago in Europe, EMV credit cards make use of microchip technology [...]
While there is no silver bullet when it comes to delivering mobile customer engagement, luxury brands, an area that has seen noteworthy growth in mobile engagement, is clearly doing something right which we can all learn from. We’ve collected several of the top strategies luxury brands are using to attract, gain and keep customers using mobile platforms. [...]
As we’ve noted before, the Internet of Things (IoT) will revolutionize everything. It is already happening too, most notably in the manufacturing sector also known as the Industrial Internet. Experts are predicting this is the next big Industrial Revolution to impact manufacturing. According to a Goldman Sachs report in the Harvard Business Review last year, IoT [...]
In many ways mobile can make us more human, if we use it in a mindful way. When we are using our smartphone, tablet or even Apple Watch, we are often simply going through the motions, swiping, tapping and scrolling as if on auto-pilot. It is very easy to disengage when we use such technology. [...]
While the headline of this post seems obvious, it’s not intended in the way you think. Typically, when we write about mobility it’s about the use of a mobile device or the apps that are created for those devices, including tablets and smartphones. Although Uber certainly meets this definition, having developed a successful ride-sharing app [...]
While the banking industry has embraced mobile, it is still slow to create an omnichannel customer experience. This is about to change. As customers expect to be engaged with on multiple platforms in a seamless way, banks must adapt and provide this. No longer should customers be siloed into one channel or have an uneven [...]
When was the last time you had a real conversation with another person? For more and more of us this is becoming increasingly rare. Instead, we choose to text, email or tweet with people. Technology has made us more connected but less physically connected which can create a sense of social isolation. This is especially [...]
Who are you marketing to when you create a mobile app? The actual person or the person using the device? That’s the question that mobile marketers will need to ask themselves the next time they create a campaign. According to John Lim, CEO of LifeinMobile: “This is our first self, our physical self that is [...]
