In many ways mobile can make us more human, if we use it in a mindful way. When we are using our smartphone, tablet or even Apple Watch, we are often simply going through the motions, swiping, tapping and scrolling as if on auto-pilot. It is very easy to disengage when we use such technology. [...]
Airline travel is still a "modern" convenience relatively speaking, but as airlines continue to cut costs and streamline operations, it certainly feels like all of the enjoyment has been taken out of the experience. And in many ways, this makes sense, by standardizing service around the basic needs airlines can deliver travel at the lowest [...]
While the headline of this post seems obvious, it’s not intended in the way you think. Typically, when we write about mobility it’s about the use of a mobile device or the apps that are created for those devices, including tablets and smartphones. Although Uber certainly meets this definition, having developed a successful ride-sharing app [...]
While the banking industry has embraced mobile, it is still slow to create an omnichannel customer experience. This is about to change. As customers expect to be engaged with on multiple platforms in a seamless way, banks must adapt and provide this. No longer should customers be siloed into one channel or have an uneven [...]
When was the last time you had a real conversation with another person? For more and more of us this is becoming increasingly rare. Instead, we choose to text, email or tweet with people. Technology has made us more connected but less physically connected which can create a sense of social isolation. This is especially [...]
Who are you marketing to when you create a mobile app? The actual person or the person using the device? That’s the question that mobile marketers will need to ask themselves the next time they create a campaign. According to John Lim, CEO of LifeinMobile: “This is our first self, our physical self that is [...]
Pervasive's Managing Director, Brian Stein was interviewed on Your Weekend with Jim Brickman. The nationally syndicated radio show airs weekly in over 50 markets and features contemporary hits, celebrity interviews and lifestyle tips. Brian was featured as a "tech expert" and enjoyed talking with Jim about the mobile market and app discovery, connected devices and [...]
The key to developing a new app, and having it stand out in today's crowded app stores, is making it functional and engaging to your audience or customer so they actually want to use it. Whether it's simplifying the interface to support easy transactions, or providing fun, reactive and unique interfaces, engaging your users in [...]
When creating solutions for the web and mobile, one of the first things new designers and developers are taught is accessibility. In its broadest definition, accessibility includes tailoring the interface, and all usability aspects of the product, in order to make it easier for people with disabilities to access and utilize your solution. What we [...]
Today when we think of technology we envision the tools and machines that help us solve everyday problems. We often forget that humans are responsible for those technological creations and advances from personal computers to mobile devices. That human element is slowly seeping back into the way in which we interact with one another while [...]
