Travel has become easier than ever as mobile technology has begun to enable every step of the travel experience. Nowadays, you can book a trip, check-in and receive rewards all using your smartphone. But aside from customer using mobile to find relevant information, the travel industry is embracing location-based technology to proactively find and customize information specific to [...]
Although most brands have a mobile app, most of them lack a cohesive user experience which results in lower overall customer engagement. We wrote about how important strategy is when developing an app to ensure you are meeting your users needs and creating sustainable engagement. So why are more large brands receiving poor ratings from customers who have [...]
Hyped as the new way to pay, Apple Pay has seen a slow start since it launched last fall. We even questioned, Is Apple Pay an In-Store Payment Failure? According to a recent report from Reuters: While some of the country's top merchants said they use and like the mobile payment system, fewer than a [...]
Go mobile! That’s the latest advice to increase customer loyalty for your brand. Previously, we wrote about how loyalty programs need to engage customers to be successful. Now, it’s time to get rid of the plastic cards and key tags that often get left at home and replace it with a mobile rewards loyalty program. [...]
Mobile is here to stay and it’s drastically impacting how we make purchases. Several of the latest technologies are striving to permanently alter the retail landscape as we currently know it. In the future, we may never randomly walk into a store to make a purchase with paper currency. Instead, it is likely we will have [...]
Recently, we wrote about the rise of mobile on-demand services. With a push (or tap) of a button, you can have a car pick you up or your groceries delivered to your home. This disruption of the traditional way of purchasing goods and services is rapidly evolving and now, making purchases is even easier and you [...]
The Internet of Things (IoT) is here to stay and now is the time to prepare for the paradigm shift it will bring to all aspects of work and daily life. IoT is weaving its way into not only how our mobile devices are connected but ultimately how we are connected to our technology and [...]
Pervasive is pleased to announce that we were asked to share our thoughts with the members of the Mobile Leaders Alliance (MLA), and that our Managing Director Brian Stein, is now a contributing author. Our recent blog post on the Rise of On-Demand Services was our first shared post, and we look forward to contributing our perspective [...]
Is your organization built for disruption? Do you value creative thinking? In this age of innovation, where mobile and other emerging trends advance quickly and consumer adoption of these new technologies is at a break neck pace, this disruption will continue to be felt across industries. In recent week's, we've looked at this disruptive impact on banking, [...]
Given our experience of having implemented over 40 banks and credit unions' mobile banking solutions, we continue to track the evolution of mobile banking and the latest innovations. The retail banking space is rapidly shifting to mobile because of changing customer needs and demands, and driven by the demands, particularly from Millenials, mobile banking is an industry [...]
