Apps like Uber and other mobile on-demand services have become a disruptive force because of their ability to satisfy consumer intent via mobile dispatched, tangible goods and services. Aside from rides, new offerings allow consumers to order valet service to park your car in the cheapest spot, order a house-call from a doctor visit you [...]
With the recent launch of Wyndham Hotels’ redesigned mobile rewards platform and loyalty program comes another major announcement guaranteed to enhance customer experience. Wyndham plans to utilize mobile promotions to target social media and mobile users as part of a new marketing campaign to supplement the launch of their loyalty program. According to Noah Brodsky, vice [...]
From bar codes to e-commerce, digital disruption and change is nothing new to the retail industry, but mobile is enabling emerging trends and behaviors that are bringing major changes. Successful retailers will embrace these changes and create more targeted and personalized shopping experiences. These trends influence and shape the way marketers in retail attract, retain and grow [...]
The wearables market is diverse - ranging from eye wear to ear pieces and now smart watches. The recently released Apple Watch is leading the way in wrist wearables. Starting with fitness activity trackers worn on the wrist, smart watches are the next step in the evolution of this form of wearable. This new type [...]
Mobile Monday Cleveland is hosting their third Mobile Monday Tech Lab. Next Monday night, May 11th, where Pervasive is partnering with the Software Craftsmanship Guild to continue to provide free training in mobile app development. For this last session, we'll be learning how to integrate with web services and will develop an application which interfaces with Twitter's news feed. [...]
This is the year of mobile payments and Apple Pay is leading the way. Today, there is more technology and even more mobile apps that allow users to pay for products and services in person or online. But move over mobile payments and make room for the rise of mobile ordering apps. While not entirely new, this latest batch provides [...]
With almost 50% of people claiming to be incapable of living without the Internet and mobile users increasing exponentially, a seismic shift is about to take place in how we use this technology. The Internet has grown faster than previous communications, including the telephone. In a short period of time the Internet and our mobile [...]
While the retail and hotel industries have embraced mobile for everything from purchasing and in-person pickup to check-ins, the transportation industry has been slow to catch up. That is all about to change as more companies use data to transform the customer experience and mobile tickets become more common. United Airlines intends to leverage data from [...]
Have you ever forgotten where you parked your car? Mini has the solution for you. BMW's Britain-based small-car subsidiary is introducing their own Augmented Vision Goggles. Introduced at the Shanghai Motor Show, these goggles are the latest technology to hit the wearables market and to use augmented reality. Reminiscent of retro aviator goggles in [...]
Traditional retailers are being forced to adapt to changing customer shopping patterns. Whether you purchase something online and then pick it up in-store or you use your mobile device while shopping. Cross-Channel Gift registries were early examples of linking e-commerce and with in-store behavior to drive purchases. Where customers used to have to begin their in-store [...]
