Blog

We've talked about the benefits of beacons previously, and continue to see the opportunities they provide, but one challenge may prevent broad adoption. They are too expensive to install and maintain. Despite being a popular fixture [...]

The mobile web is still alive and so is mobile search, which just exceeded desktop searches. In a recent post, we discussed the benefits of a mobile website or web application, including quick access, easy [...]

As the in-store shopping experience evolves, retailers will need to adapt to stay viable. We’ve noted before how new technology like beacons, mobile payments and more accurate customer targeting has improved retail in the past [...]

Starbucks has not been shy about leveraging mobile for business growth. In a crowded field littered with bad apps or brands that have no apps, Starbucks has been a leader in embracing the latest mobile [...]

As mobile usage grows, traditional websites are being driven to extinction by apps. But how are brands really adapting? By most accounts, they are not doing so well. Most are struggling to create meaningful mobile [...]

While the Internet of Things (IoT) is making life easier and data collection more abundant is it really creating a profitable market? We’ve already discussed how IoT is revolutionizing the manufacturing sector and cities, and [...]

As fitness trackers increase in popularity, consumers are becoming more comfortable with wrist wearables, including Apple Watch and now interactive event wristbands. We’ve been tracking this evolution of wearables and the early success Apple Watch [...]

Beacons are becoming a key component to enabling the in-person shopping experience.  But while retail has been successful using beacons to push out in-store promotions, other types of brands are exploring the multitude of possibilities from building [...]

Mobile loyalty programs work, but retailers have been slow to adopt and innovate mobile apps and even slower to develop sustainable mobile loyalty programs based on customer’s needs. In a recent report, only 47% of [...]

While often referred to as one group, the generation defined as millennials, is a complex and multifaceted demographic that has mystified marketers trying to reach them. They are unlike any other previous generation and as [...]

In an attempt to compete with Apple Pay in the growing mobile payments space, Android Pay recently launched and Samsung Pay is set for a debut later this month. Mobile devices and mobile users are [...]

The North Central Ohio Regional Information Technology Alliance (NCORITA) will be holding its fourth Annual Conference on October 15th, 2015 at Mid-Ohio Conference Center in Mansfield, OH. The theme for the conference will be “What is the future [...]

A recent survey indicated that 88% of those polled utilize mobile shopping apps. But as we’ve discussed before, a low percentage of those apps were highly rated by those same consumers. We even identified some [...]

In their ongoing quest to make mobile search more user friendly, Google will be cracking down on ads that encourage you to download a website’s mobile app. This is not the first time Google has [...]

The travel industry has caught mobile fever and is rapidly developing tools and apps for the savvy traveler. While quick to provide basic mobile solutions, the industry has been somewhat lagging behind others in implementing [...]