Marketing to the Digital Self
Who are you marketing to when you create a mobile app? The actual person or the person using the device? That’s the question that mobile marketers will need to ask themselves the next time they [...]
Pervasive’s Brian Stein Interviewed on Your Weekend with Jim Brickman
Pervasive's Managing Director, Brian Stein was interviewed on Your Weekend with Jim Brickman. The nationally syndicated radio show airs weekly in over 50 markets and features contemporary hits, celebrity interviews and lifestyle tips. Brian was [...]
New Mobile App Uses: From Practical to Play
The key to developing a new app, and having it stand out in today's crowded app stores, is making it functional and engaging to your audience or customer so they actually want to use it. [...]
Accessibility Solutions Benefit All Users
When creating solutions for the web and mobile, one of the first things new designers and developers are taught is accessibility. In its broadest definition, accessibility includes tailoring the interface, and all usability aspects of [...]
The Human Side of Mobile
Today when we think of technology we envision the tools and machines that help us solve everyday problems. We often forget that humans are responsible for those technological creations and advances from personal computers to [...]
Customizing the Traveler’s Experience Based on their Location
Travel has become easier than ever as mobile technology has begun to enable every step of the travel experience. Nowadays, you can book a trip, check-in and receive rewards all using your smartphone. But aside from [...]
User Experience and Customer Engagement in the Age of Mobility
Although most brands have a mobile app, most of them lack a cohesive user experience which results in lower overall customer engagement. We wrote about how important strategy is when developing an app to ensure you are [...]
As Apple Pay Struggles, Competitors Eye Opportunity
Hyped as the new way to pay, Apple Pay has seen a slow start since it launched last fall. We even questioned, Is Apple Pay an In-Store Payment Failure? According to a recent report from [...]
Mobile Rewards Lead to Overall Customer Loyalty
Go mobile! That’s the latest advice to increase customer loyalty for your brand. Previously, we wrote about how loyalty programs need to engage customers to be successful. Now, it’s time to get rid of the [...]
3 Ways Mobile is Shaping the Future of Retail
Mobile is here to stay and it’s drastically impacting how we make purchases. Several of the latest technologies are striving to permanently alter the retail landscape as we currently know it. In the future, we may [...]
Typing and Clicking Too Much Effort? Try These e-Commerce Innovations
Recently, we wrote about the rise of mobile on-demand services. With a push (or tap) of a button, you can have a car pick you up or your groceries delivered to your home. This disruption [...]
The Internet of Things Will Revolutionize Everything
The Internet of Things (IoT) is here to stay and now is the time to prepare for the paradigm shift it will bring to all aspects of work and daily life. IoT is weaving its [...]
Pervasive Path’s Brian Stein is now a contributing author for Mobile Leaders Alliance
Pervasive is pleased to announce that we were asked to share our thoughts with the members of the Mobile Leaders Alliance (MLA), and that our Managing Director Brian Stein, is now a contributing author. Our recent blog [...]
Disruption Leads to Innovation in Mobile and Beyond
Is your organization built for disruption? Do you value creative thinking? In this age of innovation, where mobile and other emerging trends advance quickly and consumer adoption of these new technologies is at a break neck [...]
Mobile Banking Growth Driven by Millennials
Given our experience of having implemented over 40 banks and credit unions' mobile banking solutions, we continue to track the evolution of mobile banking and the latest innovations. The retail banking space is rapidly shifting to mobile [...]
