Who should you target as a marketer, older customers or millennials? For the last several years those born after 1980 and labeled as millennials have been the focus of marketers. While they are growing in numbers and potential buying power, many lack the money to buy. Unlike older customers with established incomes, millennials are often [...]
When Apple Pay debuted last fall, it was touted as the next big thing for mobile in-store payments. Six months later, there is still no clear indication that it has become a success. In fact, most indicators are giving it a murky future, at best. According to researcher Greg Weed: "The demand is there: 59% [...]
Two major hotel brands have announced upgrades to their mobile platforms that will also significantly affect their rewards programs with the goal of driving commerce and engaging their customers. Wyndham and Marriott have realized that a large majority of their guests are travelling with mobile devices and have now incorporated that into their overall marketing [...]
What do the recent Israeli elections and mobile marketing have in common? Engagement. Now more than ever customer engagement matters and also leads to better ROI. At the start of the mobile revolution putting out an app, and as fast as possible, was the goal. With more apps than we can use, companies must become strategic [...]
Mobile Monday Cleveland, the area networking group presented by Pervasive Path, is excited to be a community sponsor for OHTec's Tech Week 2015. Launched by OHTec in 2011, Tech Week is an annual initiative to support, celebrate and engage the local tech community. Our original intent was to expand upon the Best of Tech [...]
Loyalty programs seem to be everywhere and every retailer seems to be trying to incentive you to sign up for one. Despite the increased awareness and activity around loyalty programs, very few merchants are fully taking advantage of all these programs can offer customers and marketers. Successful loyalty programs will be easily accessible and provide [...]
Retail Banking was one of the first industries to adopt mobile as a customer touch-point and has seen a huge shift in customer behavior as a result. As banks continue to innovate and introduce more advanced features and personalization to their customer experience, it's clear that mobile and digital banking are here to stay. With [...]
This weekend, Soundbomb is presenting a 24 hour hack-a-thon to explore the application of technology to the art and music disciplines. All Cleveland-area DIY musicians, artists, programmers, designers, and learners are invited to get inspired, collaborate, share ideas, create something awesome and party with us. There will be live music, lectures, food and prizes. Even if you [...]
In less than one month, on April 21, Google will unveil its latest algorithm change affecting your website traffic. As in the past, Google will put emphasis on user experience, and this time it will target mobile traffic. As more users search for information using their mobile devices or tablets, Google has been paying attention. [...]
Does your mobile strategy for retail include beacons? These blue-tooth enabled sensors are a cost-effective way to connect to mobile phones and tablets. They are increasingly more useful to retailers as part of a comprehensive marketing and mobile plan. The good news is that it looks like they are here to stay. Here are some [...]
